As technology and consumer behaviour continue to evolve, more businesses are turning to live streaming to engage with their audiences. The ability to instantly connect with customers and promote two-way communication is a huge benefit for brands.

Streaming is the process of sending a video file little by little over the Internet, avoiding the need for a client device to download it all at Live Streaming Sydney. This method of transmission is commonly used for TV broadcasts, video game streams, and social media video.

Why is it called live streaming?

A content delivery network (CDN) is a series of servers strategically placed around the world that delivers the video to viewers who are physically located outside the region where the original source originated. This network allows the content to be delivered as close to real-time as possible, without sacrificing quality of the video experience.

In order to capture a live video, you must use a video camera, an audio interface, and screen capture software. These pieces of hardware and software are combined to create the live video, which is then sent to an encoder that digitizes it.

After this, the live streamed video is published on a platform and can be accessed by anyone who has the right software. The video can then be watched by a live audience, and can also be recorded for later playback.

Event organisers can use live streaming to reach people who may not be able to attend physical events due to work commitments or increased travel expenses. They can carry out live streamed vox pops to get feedback from the audience, or stream special events with special guests to reach out to a wider audience.